6 golden keys to keep your cafe always crowded
There is a saying: "Details make class". Every small action changes the quality of a cup of coffee, or a sentence or an action also affects attracting or retaining customers.
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Paying attention to every little detail to make customers happy is one of the 6 factors that create the success of a coffee shop.
1. Locate your coffee shop
You have many options to locate your coffee shop, for example a coffee shop whose main dish is egg coffee, or a coffee shop that only sells 100% premium Arabica coffee beans, or a Racket Coffee shop, or CoffeeBike shop with the main dish being Iced Milk Espresso with high quality Robusta beans combined with an extraction machine imported from Italy.
In addition to positioning yourself with Coffee drinks, you can also position yourself with space, or a special drink that creates a memory for customers.
If your positioning is general, or you can't find it, stay calm before opening a shop or developing your coffee business model.
2. Stability
If you are a coffee business person, put yourself in the customer's shoes a few hundred times. Try to experience the feeling of being a customer coming to your own shop to drink Coffee. You will realize how important the stability of a coffee shop is.
Every morning you come and sit in that exact position, drink that exact flavor of coffee, the ritual of enjoying the first cup of coffee becomes a part of your life. And constant movement is difficult to accept, customers need stability in each product or their seat.
Customers are more sensitive about the coffee shop than you are, remember that and maintain stability in product quality, space and service style. To do this, your shop needs a supervisor who is "concerned about serving customers". If you can't find someone like that, you will do it yourself.
3. Respect the details
There is a saying: "Details make class". Every small action changes the quality of a cup of coffee, or a statement or action also affects attracting or retaining customers.
Not because of quantity but being negligent in monitoring and demanding precision in details, I once paid a very high price for not monitoring details in mixing, leading to reduced product quality and loss of customers. row.
A bad cup of coffee ruins a customer's day. If you lose the customer, you lose everything.
We can compromise on quantity but not on quality! You can earn a lot of revenue from attracting new customers, but this revenue source is inherently unsustainable. The coffee shop business model exists thanks to its loyal customer base.
You must understand that 1 loyal customer is more important than 10 new customers, to do everything possible to retain them.
The details in every product you make are also the basic Japanese formula for success.
4. If the drinks are not good, what makes customers return to a restaurant?
If the cup of coffee you sell is not enough to attract customers. Ask yourself a question: What keeps customers coming back to your coffee shop? Is it the dedication to service, or the "relax" space? Or simply convenience.
The quality factor of drinks must be the foundation, and with our capabilities. That's the easiest thing to do. Other factors are difficult to become our strengths.
And for a product to be quality, go back and read what I wrote above: "Don't compromise on quality!" - You need to pay a reasonable price for machinery investment or the input grain quality is good enough to make customers satisfied and come back. You can still sell low-priced seeds and inexpensive machines, but by doing so you are undermining your own competitiveness.
Like playing a game, you transform into your character. Make the most of all the skills of the character you incarnate, so that the character becomes the strongest.
5. Become a part of customers' lives
I experienced this recently, your coffee shop is where customers come for a part of their day. Don't just stop at normal commercial transactions, but add value to your coffee shop by creating interaction with customers. Self-interaction is sometimes as simple as: a smile, a greeting, a question or remembering a customer's favorite drink.
Remember, every moment in this life passes very quickly, every moment we meet a new wonderful person, let's upgrade that moment to make everything even more wonderful.
Writing customers' names on coffee cups is Starbucks' way of "touching" customers every moment they come to the store.
Remember "your coffee shop is a part of the life of the surrounding community".
6. Design the space to suit the target audience
Workers like comfort without constraints, office workers need quiet air-conditioned space, and students need creative space to work in groups or study. Depending on the target audience you are aiming to design a suitable space for them, go to the cafes where your target audience sits the most to see how they design the space. Then ask for support from units with design expertise to design a space suitable for your target audience.
Why do you need a professional unit: In business, fixed investment costs should be minimized, avoid rebuilding or adding new items during the business process, as this will cause waste.
I once closed 3 stores just because the design space was done by a novice and the space was generic, it was not clear who was designed for the target audience.
Perhaps there are many more things that need to be shared after several years of fighting in this field. A coffee shop needs many other factors to be successful, the above is one of them that I want to share with you. See you in the next articles.
And as the CEO of the world's largest coffee chain once shared: "What comes from the heart will reach the heart." I feel this deeply, no cafe is successful without a "heart for customers" behind it...
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